A robots.txt file can easily be created from any text editor. Be sure to include your sitemap URL, user-agents, user-agent allows, and user-agent disallows.
Google just announced their new Analytics Academy. This will be a free course available for anyone wanting to learn and understand more about Google Analytics.
The Keyword Planner is a great tool for anyone writing articles for a website. It allows us to enter in keywords or phrases to see how often they are being searched per month.